Hi, I'm Alex Oda.

I'm an UX designer focusing on simple, intuitive designs that solve problems.

Find out more

Expertise

I have over 10 years of experience in crafting user-centric solutions, focused on simplicity and efficiency.

Having worked on a variety of projects for established brands and startups, I can help you deliver the right experience to your users and boost your business.

View my resume

Awards

1st place - Mobile Marketing Forum 2014, New Technology Campaign category for Pam Pam

1st place - Webstock 2013, Publishing category for Bookaholic

1st place - Gala Radio Romania Cultural 2014, Online Cultural Media Projects Award at for Bookaholic

Process

  • Understanding the problem

    • Gather Requirements
    • Define Goals
    • Heuristic Evaluation
    • Analytics Review
    • Stakeholder Interviews

  • Defining the audience

    • User Surveys
    • Personas
    • User Testing

  • Outlining the structure

    • App / Feature Map
    • User Journey
    • User Flows

  • Designing the solution

    • Paper sketches
    • Wirefeame / Prototype
    • Define KPIs
    • Write Specifications

  • Measuring defined KPIs

    • Soft release
    • A/B Test
    • User Testing
    • Adapt Designed Solution

Case Studies

Check out a selection of my best, most up-to-date work. Some of the projects cannot be publicly showcased, but access to my consolidated portfolio is just a simple step away.

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Brands I've worked with

Some of the brands I've helped achieve their business goals and drive innovation.

Get in touch

Interested in learning more? Let's chat.

alexoda@gmail.com / +40 730 667 665